Websites for independent dealers

Your website, fully staffed.

We build it, host it and make every change for you. Nothing for your team to learn, and nothing lost when someone leaves. Email support and it's done; usually inside 60 minutes during business hours.

  • Plans from $599/mo
  • Unlimited change requests
  • Multi-rooftop ready
Sales Manager, 9:12 AM
We hired Marcus in sales. Can you add him to the staff page and swap the homepage banner to the October service special?
CarDealer.website, 9:41 AM
Done. Marcus is live on the staff page and the October banner is up. Anything else?
Completed in 29 minutes; no login required

Other platforms hand you a login. We hand you a team.

Self-serve builders only work while someone at the store knows how to run them. We take that job off your plate for good.

Self-serve website builders
  • Someone at the store has to learn the system
  • That knowledge walks out the door when they leave
  • Updates wait until somebody finds the time
  • "Support" means a ticket and a how-to article
  • Every site squeezed into the same few themes
CarDealer.website
  • You send an email; we make the change
  • Nothing to learn, nothing to hand off
  • Most updates live inside 60 minutes during business hours
  • Real people who know how a dealership runs
  • A custom design on a centralized core
No templates

Your design has no ceiling. The engine stays the same.

Most dealer platforms are a CMS with a handful of themes, so every site looks like the next one. We keep the front end and back end truly separate. Your site can look like anything you can imagine, while the core that runs inventory, forms and lead routing stays centralized and plugs into any design.

ridgelineautogroup.com
Sample dealer site. Custom front end, running on the CarDealer.website core.
See the design range
Front end

Built around your brand

No theme limits. Layout, imagery and experience designed for your store and your market.

Core

One proven engine

Inventory, forms, lead routing and reporting run centrally and drop into any design.

Why it matters

Redesign without rebuilding

When it's time for a new look, your inventory and lead flow keep working. Core improvements reach every site.

How it works

Like a staff member who never quits.

  1. Email support

    Tell us what you need in plain English. A new hire, a price change, a new special, a form tweak.

  2. We make the change

    Our team handles it directly. No tickets bouncing between departments, no login for you to dig up.

  3. It's live

    Usually inside 60 minutes during normal business hours. We reply when it's done so you can check it.

If it's on your site, we handle it.

Every package includes unlimited change requests by email. A few of the things dealers send us every week:

Staff and team pages

New hires, departures, photos and titles kept current.

Specials and banners

Monthly offers, service coupons and homepage slides swapped on your schedule.

Forms and leads

Form updates handled for you, with leads sent to your CRM by ADF or to email. Custom forms and lead routing come with Elite.

Inventory and syndication

Your feed on your site and pushed out to the marketplaces that matter.

SEO and AI search

Found on Google and in AI answers when shoppers ask where to buy.

Reporting

Traffic, leads and what's working, in plain numbers you can act on.

Multi-rooftop dealers

One store or ten. One team handles it all.

Most website platforms treat each rooftop as a separate customer. We built for dealer groups from the start.

  • One support address for every location
  • Shared brand, with store-level inventory, staff and hours
  • Leads routed to the right store automatically
  • Reporting per store and rolled up for the group
  • Add a rooftop without starting over
How it works for dealer groups
Packages

Every plan comes fully staffed.

Pick the feature set that fits your store. Unlimited change requests are included in all three.

Essential

A great site, handled for you.

$599/mo
  • Unlimited change requests
  • Custom dealer website
  • Inventory on site
  • Hosting, SSL and security
Get started

Elite

For high-volume stores and groups.

$1,499/mo
  • Everything in Advantage
  • Custom forms and lead routing
  • Advanced reporting
Get started

Every plan: 12-month initial term, then month to month. One-time setup fee equal to one month of your package.

Questions dealers ask

What counts as a change?

Staff updates, specials, banners, page copy, hours, forms and site settings. If it lives on your website, send it to support and we'll take care of it. Redesigns and rebuilds aren't change requests; clients who continue after their initial term get a design refresh.

What does "usually inside 60 minutes" mean?

Most requests sent during normal business hours are live within an hour. Bigger projects get a timeline up front.

Is there a long-term contract?

Every plan starts with a 12-month initial term. After that, it continues month to month.

Is there a setup fee?

Yes. Setup is a one-time fee equal to one month of the package you choose.

Stop training people on your website.

See what it's like to send an email and have it done.